| China is currently experiencing
a rapid social, economic, and cultural development. A growing exchange
has ignited between Germany and China, the interest in China increases.
In turn, Germany’s and particularly Berlin’s culture
has a good image in China. But this solid reputation generally comes
from past achievements. There are numerous cooperations in the fields
of economy and science, but only a few in the cultural sector.
Without the presence of contemporary German culture in China, Germany’s
image runs the risk of being gradually lost. Conversely, knowledge
about modern Chinese culture is necessary in order to benefit from
differences and common grounds as a basis for effective cooperations.
This is where BCCB can be effective - by encouraging understanding
between the two cultures in order to create a basis for long-term
programs. BCCB wants to:
- present a realistic picture of Chinese culture – beyond
clichés and
stereotypes,
- establish the importance and awareness of Berlin’s culture
and
creativity in
China,
- encourage a continuous public dialogue through creative collaborations
between Berlin and
China.
Members of the management board:
Dr. Karl Pilny
Anne Rottig |